Disney Genie Service
Sketch · Framer · Figma · Photoshop · Illustrator
Disney Genie is a complimentary and convenient new digital service designed to create your best Disney day. This new technology guides Guests through Walt Disney World and Disneyland theme parks with tips that can help you reduce time in lines, discover magic around every corner and take the guesswork out of “what’s next.” Built directly into the My Disney Experience and Disneyland apps, Disney Genie service will maximize park time, so Guests can have more fun.
I lead and mentored other designers through the multi-year journey of Disney Genie Service for Walt Disney World and Disneyland Resort. From initial concepts to delivery and launch, I have been involved at every phase of this large scale effort, partnering with Developers, Product Managers, Project Managers, Legal, Public Affairs, Marketing, Digital Operations, and Executive Leadership.
Disney Genie Service Go-To-Market
Sketch · Framer · Photoshop · Illustrator
Along with the product and feature product design, I lead the design and delivery of all of our Go To Market efforts for Disney Genie Service. Using and enhancing our Campaign Templates, I delivered multiple iterations of the Genie Landing page, Lightning Lane page, updating the MDX App Marketing Page, International pages, In-App Upgrade Takeovers, and Walt Disney World and Disneyland Home Page tiles.
